I saw the above sign on the subway the other day.


It said, "When that cold, fresh Budweiser pours out of a clean tap into a beer clean glass, it just might be the pinnacle of perfection."


First of all - GROSS!!!!!!!!!!!!!!!! This ad is only calling attention to the fact that 99.9% of Buds poured across bars in America is probably NOT poured out of a clean tap and into a clean beer glass! Ew.


Second of all - pinnacle of perfection? Come on, really? Bud: you're reaching.


Third of all - did they mean "…pours out of a clean tap into a CLEAN BEER glass" not a "BEER CLEAN glass"?


It didn't make sense that Bud would make a mistake with their bajillion Ad dollars, so I did some googling.

Definition of Beer Clean Glass from www.about.com: That glass may look clean, but invisible residue (like soap or grease) can cause beer's foam to dissipate quickly. A "beer-clean" glass is completely clear of residue.


Oh. It's still a confusing poster.